“Duality” The 3D Light Show that is Going to Get Your Kids Excited About Atlantic City
by Jennifer Auer on July 4th, 2012
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What do kids love?
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Music
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Flashing lights
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Vibrant Colors
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Really Neat Special Effects
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Fast Action
The “Duality” 3D light show by Moment Factory coming to Atlantic City Boardwalk Hall offers all that and more!
Take a look
Now doesn’t that look cool? It’s enough to get mom and dad excited to.
Ready to come see the show?
Here’s what you need to know about Duality
- The sound and light show will premiere Wednesday, July 4, shortly after the fireworks show around 9:30 p.m.
- The FREE show will run twice per hour, and lasts for about 8 ½ minutes. It is best seen from Kennedy Plaza on the boardwalk.

- The light show will give your kids a little lesson in history and architecture as the show takes advantage of Boardwalk Hall’s architecture to create a visually stunning performance that uses the history of Atlantic City to pay tribute to the city.
- Duality will be a permanent show but music, theme, and lightning colors will change throughout the year. I am already excited thinking about what it will look and sound like during the holidays.
- Fun Facts for the kids about the Duality Show
- Twelve 20,000 lumen video projectors are installed on the façade of Boardwalk Hall.
- Installation took two weeks and 14 specialized technicians to put in place.
- The creation of the show took three months and over 35 team members.

A little background information
About Boardwalk Hall
- Used to be known as the Atlantic City Convention Hall
- Hosts great family friendly events like the Professional Cowboys Rodeo Association Rodeo and the Ringling Brothers Barnum Bailey Circus
- Longtime home of the Miss America Pageant
- Home to the world’s largest musical instrument — a pipe organ consisting of over 33,000 pipes. While the organ is no longer fully functional, it remains listed in the Guinness Book of World Records.
About the Atlantic City Alliance
- The Atlantic City Alliance (ACA) is a New Jersey not-for-profit corporation, brought into existence by New Jersey Governor Chris Christie. The ACA’s primary mission is to revitalize and rebuild Atlantic City’s reputation as a tourist destination.
- Are responsible for the “Do Anything, Do Everything,” marketing campaign that wants to motivate more visitors to come to Atlantic City.
About the Moment Factory
- Moment Factory is a Montreal-based new media and entertainment studio which specializes in groundbreaking shows that combine video, lighting, architecture, sound and special effects to create remarkable — and often interactive — experiences.
- They have produced over 300 shows for clients such as Cirque du Soleil, Disney, Jay-Z, Celine Dion, M.I.A., Microsoft, and the NFL Super Bowl XLVI Halftime Show featuring Madonna. Moment Factory is also working on Madonna’s new MDNA world tour.
- The company’s signature style combines light, technology and imagination often in “walkable,” open-air settings to create gathering spaces out of otherwise ordinary public areas.
This post is brought to you with the support of the Atlantic City Alliance. Find them on Facebook and Twitter.
Categories: All, Family Events


